Diesel Brewery

Keep the brand alive. Here’s the mission of this fictive brewery named Diesel, as an homage to the past of Sid Lee. It fulfills this challenge by fueling the culture of an agency always in transformation.

Inspired by the agency’s DNA, each can from Diesel showcases a name and a story that are relevant and rooted in the every-workday life of the people who drink them. As of today, 11 different beers have seen the light of day.