Adwear

Our creative culture has a lot of eye-rolling, funny and relatable lingo used in the day-to-day. That specific language is the basis of this fun and sarcastic collection, but we didn’t just want to cater to Sid Lee’s artisans who will undeniably understand and love the creations, we also wanted to appeal to the rest of our industry.

This collection, designed by our artisans from Montreal to LA, is bigger than Sid Lee; it’s about the advertising culture as a whole.